Haymarket By Scandic is a new upscale hotel located in downtown Stockholm. The building was previously home to a famous department store dating back to the beginning of the 20th century.

Inspired by the 1920’s art deco movement, we created a visual identity for the hotel that feels both timeless and contemporary.

Our goal was to create an identity that puts a modern spin on the roaring twenties. Playful and geometric typography adds a “Garbo meets Gaga“-feel to Haymarket’s own line of products.