Scandic Go
Scandic Go is Scandic’s first sub-brand, featuring hotels strategically situated in appealing urban locations. An ideal choice when you have other places to go, and want to spend your time and money outside the hotel. Scandic Go focuses on delivering the essentials at a great price. Always smart, always sustainable and always with smooth self-service.
25AH was commissioned to create a brand identity and concept for the hotel, including brand strategy, visual identity, logotype, imagery, art direction and a communicative platform.