Flattered started off as a shoe company specializing in ballerina shoes, but as the company grew, more styles were added and the need for a new logotype became evident. A logotype that better reflected Flattered’s modern and classy image, and would work in three ways: by itself, together with “Studio,” and with designer collaborations.

25AH was commissioned to create a new logotype with the main objective to manifest the company as a strong and modern fashion brand—leaving the ballerina shoe behind to become a full-out shoe brand.

Photography: Josefine Laul and 25AH