All I Am
ALL I AM is an online beauty brand for the modern woman. The ambition of the women behind the brand is to share their life long passion for beauty and knowledge after years in the industry. Our commission was to create a contemporary visual identity and a packaging series with endless ways to adapt to any given product. It had to be easy to recognize without being too static.
We chose to work with typography that expresses elegance and confidence with a lot of character. The color scheme consists of a calm classic base of creme, gold and taupe with vibrant accent colors such as pink and turquoise, with the possibility to add colors along the way for highlighting new products and campaigns in a busy social media feed.