Fabrique Stenugnsbageri

Fabrique was founded in 2008, in Stockholm, with the mission to provide people with local, healthy and traditionally baked bread. After ten successful years with bakeries in Stockholm, London, and NYC, each bread is still made by hand.

As the company grows, so does the challenge for Fabrique to maintain the position and credibility as the small and local artisan bakery. The updated identity had to communicate the craftsmanship in a clearer way. This led to a decision to move away from an expression that heavily relies on a logotype, find a new inspired voice, and leave more room for variety.


To enhance the feeling of a small-scale and artisan bakery, each shop got its own micro identity with a custom illustration. The illustrations are inspired by, and tell a story about the local neighborhoods to raise local pride and curiosity.