The concept for the restaurant is inspired by the golden years of New York’s Little Italy – a timeless melting pot between old and new, where classic dishes are constantly reinvented and brought to new life. The name Ciccio’s is derived from Italian and means “chubby boy” in the most tender way. It symbolizes a lust for all the good things in life.

The logotype, typography and colors represent the combination of the traditional Italian and the urban New York. To give life and explanation to the name, we also developed a symbol that portrays ”the chubby boy”.

The carefully selected interior details and the solid materials, together with a true to concept identity, have created an authentic atmosphere that will age beautifully for generations to come.