Santo da Roma is a restaurant and deli, not unlike the one owner Gabriele Paziani grew up in with his grandparents in Rome. This spot offers a lively yet relaxed atmosphere, perfect for a quick espresso at the bar or social gatherings on the second floor.

The restaurant’s graphic identity aligns with the values it represents: warmth, craftsmanship, finesse, rusticity, and classic elegance. The logotype draws inspiration from the arches and aqueducts reminiscent of Roman architecture, which are also featured in the front windows of Santo da Roma’s premises. The color scheme pays homage to Rome’s coat of arms with dark red and warm yellow, but pushed towards brown and punchy yellow for a more appetizing look.

Photography: Mira Wickman