ITALIANO
Italiano is a family owned Italian restaurant that was founded in 1989 by Angelo Ottobre. Today the restaurant is run by his son Marsel and his friends. After several years on, an update and revitalising facelift was needed. 25AH was commissioned to update the visual identity as well as introduce brand-building supportive amendments in the interior.
The concept developed by 25AH is based on vintage signage and logos from the 50s and 60s in Italy, where typography and graphic elements were adapted and stretched to maximise the impact on any given space. The wonky type treatments paired with a functional and modernistic overall aesthetic resulted in a unique and personal visual identity. To support the communication and add more personality, 25AH added illustrations of common Italian situations set in a style that resembles old engravings.
