GIOIA
Gioia is an Italian Trattoria in Stockholm located on the corner of Vasagatan-Gamla Brogatan that serves rustic, seasonal cuisine in a lively and warm setting.
25AH was commissioned to name the restaurant and to develop a graphic toolbox. The aim was to create a visual identity where the old world meets the new: classic Italian with an international and urban touch. The name, Gioia (joy), reflects the soul and atmosphere of the restaurant.
To create an elegant, yet relaxed expression, 25AH used a mix of typography. A NYC-style sans serif and a contemporary serif typeface form an interesting combination that feels inviting and exciting. The logotype alludes to old decorative Italian shop signs and works as a contrast to the strict typography.
A creative play of contrasts was important to achieve the classic yet modern expression. By mixing materials such as high tactility paper, copper and plastic, as well as neon, vinyl and gold leaf, created an interesting collision. Together, it reflects what Gioia really is—a modern Italian Trattoria.
