MELIMELI is a furniture company with playfulness, personality, and edge. Every piece of furniture is made by hand, and with the logotype, color scheme, and elements drawn from the fashion world and editorial magazines, 25AH aimed to amplify that uniqueness.

A black and white base was chosen to let the furniture and fabrics stand out, with the flexibility to add colors in various ways. The logotype functions as a graphical element in itself—it can be bold or discreet, turned into a pattern, or split up and used to overlap corners.

As part of the packaging we created a fabric sample binder that reflects the spirit of MELIMELI: a fun and beautiful coffetable book that becomes a natural part of the interior design and compliments the furnitures and accessories.