Flattered started of as a shoe company specializing in ballerina shoes, but as the company grew, more styles were added and the need for a new logotype became evident. A logotype that better reflected Flattered´s modern and classy image, and would work in three ways: by it self, together with ”Studio”, and with designer collaborations. The main objective was to manifest the company as a strong and modern fashion brand, leaving the ballerina shoe behind and become a full-out shoe brand.

Photography: Josefine Laul and 25AH