Situated by the canal, surrounded by the century-old trees on Djurgården lies Djurgårdsbrunn — a historic site with roots dating back to the 1600s. Over the centuries, it has served as a destination for recreation and wellbeing. Today, Djurgårdsbrunn has been revived as a restaurant and café that thrives through all seasons, weekdays, and weekends — where Djurgården’s natural beauty and rich cultural heritage take center stage.

The visual identity seeks to merge the site’s timeless atmosphere with a modern, joyful expression. The logotype draws inspiration from the area’s historic signage, while the illustrations contribute with a lighthearted, playful and unexpected touch. The color palette combines a soft, neutral cream tone with a distinct dusty green characteristic of the area, complemented by a warm red accent that adds energy and contrast.

The logotype pays homage to the site’s history, reinterpreting a former sign. In celebrating the cultural heritage of the place, we refined existing typographic elements to create something both timeless and modern. Each letter has been carefully designed to express a sense of craftsmanship while still being optimized for digital use.

Photography: Hampus Fredman