Eighteen years ago Ivan De Valle left the Basque Country in Spain and moved to Sweden. With him, he carried the memories of his grandmother’s home-cooked food and her sense of creating fantastic flavors. Our strategy was to position the brand as a small-scale local player and focus on the high quality of the products as well as Ivan’s enthusiasm for cooking. Since there are no similar products on the market, dressings without e-substances made only with the best Swedish ingredients, the company has a unique position on the market. We came up with the name Fabrica Valle, a combination of the founder Ivan De Valle’s surname and the location of the small factory – Vendelsö. The packaging and identity is a combination of playful colors together with a varied range of characteristic typography that represents each dressing’s individual taste.