Bambora is a payment-services company with over 100 000 customers, primarily in Canada, Australia and the Nordic region. The company began as a merger between 7 fintech startups. Bambora grew quickly because of the merger, resulting in an inconsistent brand and visual expression.
We were commissioned to develop a new brand strategy and visual identity that better reflects what the company is today. We refined and strengthened Bambora’s core values; Passionate, Collaborative and Responsible. Using these values as a basis, we designed a new identity that feels more consistent, giving Bambora a clear voice that is both friendly and reliable.