Yoplait Sèlection

When french Yoghurt giant Yoplait decided to change their recipes, we were given the task to redesign the ­product range. The core values we wanted to communicate with the new design was; enjoyment, vitality and naturalness. Therefore, we chose the market-place and their stalls as a source of inspiration.

The design is reminiscent of ­boxes filled with berries and fruit in order to highlight the ­unpretentious and naturalness that Yoplait stands for.

Client: Yoplait

When french Yoghurt giant Yoplait decided to change their recipes, we were given the task to redesign the ­product range.