Grand Central (SGC) is Scandic Hotels’ flagship hotel in central Stockholm. With an international and cosmopolitan feel, the hotel merges the big city life, with its art, design, theatre, film and music scenes.
The hotel is located in Stockholm’s old printing district and is one of few buildings that survived the modernisation of the area. We drew inspiration from this and created an eclectic typography based identity. Our work included everything from logotype, stationary and restaurant menus to wayfinding, screen-printed posters and wall paintings.