Grand Central

Grand Central (SGC) is Scandic Hotels’ flagship hotel in central Stockholm. With an international and cosmopolitan feel, the hotel merges the big city life, with its art, design, theatre, film and music scenes.

The hotel is located in Stockholm’s old printing district and is one of few buildings that survived the modernisation of the area. We drew inspiration from this and created an eclectic typography based identity. Our work included everything from logotype, stationary and restaurant menus to wayfinding, screen-printed posters and wall paintings.

Client: Scandic Hotels / Koncept Stockholm
Photography: Amelia Widell

Grand Central is one of the largest boutique hotels in the Stockholm area.

The hotel is located in the old printing district and is one of few buildings that survived the modernisation of the area.

The room numbers were inspired by traditional letterpress print blocks.

The hotel offers a lush italian piazza located in the inner courtyard.