Löie Söderport is an architect-designed property consisting of 6 townhouses and 15 apartments, located in Visby on the Swedish island of Gotland. Visby is one of the best-preserved medieval cities in Scandinavia. The unique location and it’s building traditions served as inspiration for Löie’s contemporary architecture.
We designed the property’s branding, including logotype, sales materials and signage. Large geometric calligraphy was used as a modern homage to Visby’s heritage. The color palette was inspired by Gotland’s many poppy fields and the island’s rich resources of limestone. House numbers were designed to create a calligraphic effect that shifts depending on the viewing angle.