Daisy Grace

Daisy Grace is a new Swedish fashion brand with dynamic collections that fit a wide variety of styles.

The brand has two different personalities that reflect each other, where Daisy stands for the playful and Grace for the stylish. This was our inspiration for the logotype’s mirrored typography. The logotype is flexible and can change proportions depending on context. We used subtle patterns and holographic foils to add contrast to the minimalistic design. Our work included logotype, packaging, tags and website.

Client: Daisy Grace
Photography: Eric Broms/LUNDLUND

Holographic foils add contrast to the minimal typography and color palette.

Our work included logotype, packaging, tags and website.