The concept for the restaurant is inspired from the golden years of New York’s Little Italy – a timeless melting pot between old and new, where classic dishes are constantly reinvented and brought to new life. The name Ciccio’s is derived from Italian and means “chubby boy” in the most tender way. It symbolizes a lust for all the good things in life.

Our early involvement led to an comprehensive assignment which included an overall direction for look and feel, the visual identity, menus, printed matter, interior details and signage.

The logotype, typography and colors are enhancing the combination of the traditional Italian and the urban New York, which is expressed in the interaction between sober and contrasting details. To give life and explanation to the name, we also developed a symbol that portrays ”the chubby boy”.

The carefully selected interior details and the solid materials, together with a true to concept identity, have created an authentic atmosphere that ages beautifully for generations to come.

Client: Ciccio’s