Åhléns Hem

Åhléns is a Swedish chain of department stores. It’s one of Sweden’s leading retailers and is located in almost every city. Åhléns has four main business areas: Beauty, Fashion, Homeware and Media.

When Åhléns wanted to renew their Home department, we were asked to develop and design a new concept for the in-store communication and wayfinding. Our solution was a dynamic mix of signs, typography and patterns that both guides and inspires.

Client: Åhléns / Koncept Stockholm
Photography: Charlie Drevstam / 25AH

Neon signs guide shoppers between the store’s main sections.

A palette of patterns, formats and typography creates a dynamic way of displaying offers.

Products and photos are displayed behind signage to guide and inspire shoppers.

We art directed the photos used as backdrops in the store.